Official TikTok Shop Partner · London
Content, creators, LIVE, paid media, shop management and strategy, one team, one roof in London, judged on one number.
CONTENT
● LIVE
BRAND DAYBrands we’ve run TikTok Shop for
The network
creators working with us every month
Recruiting them is the easy part. Briefing, sampling, ranking and incentivising them week after week is what makes the tail keep growing, 275,000+ creators reached every month.
52,000 creators. Here are thirteen of them. Tap any clip for sound
The engine
Split these six disciplines across six suppliers and momentum dies at every hand-off. Here, they sit on one line, what each one learns feeds the next, the same week.
Shop-tile, creator-style and paid creative produced in-studio, and cut by CPA, not by calendar. Every video is a test; only winners survive the week.
Creator recruitment, sampling and seeding, briefing, tracking and monthly payment, with briefs rebuilt weekly against actual GMV, not vanity reach.
Hosted sessions on category-specific sets with trained hosts and moderators, one of the strongest conversion environments on TikTok Shop, run like a broadcast schedule rather than a campaign.
GMV Max campaigns fed with Spark creative, run on organic posts that have already proven themselves. Budget lands on work that has earned it, and winners are funded the same day.
Catalogue, pricing, stock, returns and shop health, held by the same team that runs the growth work, so the shop never breaks what the marketing builds.
Every station reviewed weekly against one number, your category rank. What sold writes next month's plan, and the plan re-briefs the whole line.
Affiliate results, not campaign screenshots. Both brands still compounding.
650%
8,000+ creators posted, 131,000 units in one Brand Week, and the #2 Home & Living rank on TikTok Shop UK to show for it.
3,000+
A wellness brand with strict compliance rules, grown +35% month on month with returns held under 2% — on the back of the affiliate tail.
Figures reflect outcomes for the brands named over the stated periods. Results are not a forecast for any other engagement. Per-brand revenue is not published.
Under one roof
Studios, creator meet-ups, Brand Days and the team that runs it all, shot in and around our London operation. Nothing staged and nothing generated, because the platform can tell.
Rankings and badges issued by TikTok Shop. The same engine on this page earned them.
No twelve-week onboarding decks. An audit, a plan, and the line starts moving.
A teardown of your shop, your category and your creator footprint, where the GMV is hiding and which stations on the line would move it first.
Which levers, in what order, with what targets, agreed up front, with one number the whole engagement is judged on.
Creators briefed, studio slots booked, ads wired, shop health baselined. From then on it's a weekly operating rhythm, not a monthly report.
Questions we get asked
Social United is a London TikTok Shop agency that runs the whole channel for consumer brands. Content production, creator and affiliate programmes, LIVE selling from our own London studios, paid media, shop management and strategy are handled by one team under one roof, and judged on one number.
Social United leads in Home & Living and Health & Wellness, and is ranked in the top three UK agencies for Home & Living. Other categories are served, but those two are where the creator networks, the studio sets and the compliance knowledge are deepest.
Yes. Social United has been an Official TikTok Shop Partner since 2023 and is ranked in the Top 10 UK partners for affiliate marketing in 2025, with a Q2 2025 Affiliate Marketing badge. Rankings and badges are issued by TikTok Shop.
All studios are at 9 Oliver Business Park, Park Royal, London NW10 7JB — multiple purpose-built sets in one building, running LIVE seven days a week. Owning the production is what lets a session be briefed in the morning and broadcast the same afternoon.
Social United works with 52,000 creators every month, reaching a wider network of 275,000. Those are two different numbers: 52,000 are actively briefed, sampled and paid on brand programmes, while 275,000 is the total creator network the team can reach. Recruitment, sampling, briefing, tracking and commission are all run in-house.
Engagements are built around a retainer plus commission, and are priced against the scope of the channel rather than a package. The minimum engagement is six months, because a creator tail takes months to compound and a category position takes longer than that to build. Pricing is discussed on the first call.
A 30-minute call and a free teardown of your TikTok Shop, what’s working, what’s leaking, and which lever we’d pull first.
